The Critical Importance Of A/B Testing And AI In Business

For a marketing promotion to be successful it must be personalized. The process requires different promotions to be tested throughout numerous channels, and this takes a lot of time and effort. When the needs of every person are considered, this means thousands of versions must be tested and evaluated. In the fields of e-commerce, retail, and digital marketing this would take an immense crew, a massive number of hours, and would still be difficult if not impossible to accomplish. The solution is A/B testing through artificial intelligence or AI to compare all the possible versions, and determine which one provides the best performance. A/B testing can analyze customer preference, intent, response, then provide the personalized version deliver the right message, incentive, and appeal to assure response and conversion.

An excellent example is a typical campaign consisting of 100 products with ten subject lines and ten images each. This would require 100 email templates including testing the colors, fonts, call-to-action, and locations. This is approximately 1 million promotional variations. Testing this high of a number would be impossibility without A/B testing since humans can test several hundred or perhaps a thousand at best with a large crew. Without A/B testing, the results will suffer, the campaign will lose effectiveness, and the goal will not be achievable.

In a survey of businesspeople, 61 percent of the 3000 executives surveyed felt the development of an AI strategy was crucial. A/B testing combined with AI scores the propensity of a customer to respond, provides incentive to purchase products, and predicts the best time to present the offer. Languages can be generated by computers, and emotional responses can be considered. This can generate subject lines using descriptions, emotions personalized for each language. When types, fonts, sizes, and styles are tested with AI, a personalized emotional connection is established. A/B testing is required for the organization of the templates to achieve the best possible result. This can be the location of the call-to-action button, the way the content is displayed, or he font for the written copy. There are too many possibilities to be tested by humans.

A/B testing consolidates months of testing into a few days, with all modifications considered. The process runs automatically using a math algorithm, and the winners are determined by their ranking in the digital response. AI technology must be embraced for personalized marketing to be truly successful. As technology continues to grow and expand, business who do not use A/B testing and AI will lose competitiveness.

Read more about Sentient at crunchbase.com.

Futurist Jason Hope Warns About Security Threats to IoT Devices

We now live in the age of information and connectivity. Because of the internet and many new innovations that take advantage of it, our world is getting smaller and smaller, also in a good way. Nowadays, because of connectivity, it’s much easier to research, meet another person from the other side of the world, gather information about a country before you go, etc. Nowadays, connectivity do not just let people connect to other people, it also allows you to connect to your devices at home, almost every one of them.

Nowadays, it’s not uncommon to have smart TVs, smart lights, smart air conditioning. But more and more smart IoT devices are being developed. Just like smart bike locks, smart coffee makers, smart door locks, you name it. And all these devices sound good at first glance, but they are not just good; they are amazing for the development of society.

That is not to say that they do not come with risks. Do you remember the first time you had to connect your smart TV to Youtube or Netflix? You had to type in your account details of course to be able to log in. And typing your email and password in your computer isn’t risky if you have a really good anti-virus or anti-malware. The problem is your smart TV probably do not even have an anti-malware, but it is connected to the internet and it now contains your log-in details, and that really attracts hackers.

This is the type of threat that Jason Hope warns us about. Most IoT devices come with a software that is never updated from the time you purchased it, thus, it doesn’t keep up to date with the latest security threats like the latest malwares.

Jason Hope believes that as a consumer who buys a car, the car company has to make us sure that the car we are buying is safe. Tech companies also have the responsibility of making tech consumers feel safe, and thus Jason Hope encourages developers of IoT devices to allow their products to have automatic updates. Apart from that, he suggests that they should have a high quality anti-malware or anti-virus applications so that the device could ward off hack attempts in order to steal your private information. For more info about us: https://en.wikipedia.org/wiki/SENS_Research_Foundation click here.

Jason Hope is a tech investor, philanthropist, and a futurist. He made a career with predicting technological advancements and how it affects the economy. Jason was born in Arizona where he got his MBA from W.P. Carey School of Business at Arizona State University.

Eric Pulier Has Become One Of The Worlds Most Intuitive Entrepreneurs

In a world of incredible entrepreneurs Eric Pulier lights up the sky. He was recognized by President Clinton, became a published author, a generous philanthropist, a charismatic public speaker, an on-target technologist, and a successful entrepreneur. His inventions have received awards and his capabilities are remarkable. He simply finds better ways of doing things. Eric Pulier has had a fascination for computers since he was in the fourth grade. This was when he began developing Eric Pulier’s skills in programming. His innovations and interest in technology have been obvious since he was a child.

Eric Pulier had already mastered database concepts before he attended Harvard. Prior to the knowledge being a concept, the public was aware of he had already created a database company. After he had graduated he focused on technological innovations. He moved to Los Angeles to pursue a future in technology armed with his magna cum laude degree in American Literature and English. Early in the 1990’s he created People Doing Things which focused on uses of technology on education and healthcare. He soon followed with numerous entrepreneurial startups.

Eric Pulier believes the key to anyone reaching their full potential is persistence. He believes making contributions to better society brings joy, purpose, and peace and that true success is investing in something important. He has committed his life to helping people and wants to improve the world. He has created and stood behind many philanthropic causes that benefit children. He has helped children fighting diseases forgot about their problems for a while and enjoy some happiness.

Eric Pulier’s life has been a successful quest to become an entrepreneur of technology. His ventures have met the goals of commercial businesses and charities. One of his more recent ventures is vAtomic Systems and he is serving the businesses as the CEO. As a perfectionist, he spends time growing his startup companies and engages with his community. His latest project involves the development of a digital asset for mobile devices with cloud computing. The company is tracking how many digital products are purchased and make it easier to trade them in online.

Eric Pulier surrounds himself with the brightest and best associates. He has established a group of experienced professionals in technology for vAtomic capable of digitizing anything including services, goods, and discounts for interactive digital experiences. This is the first company to merge the digital and physical worlds in the creation of newer levels of engagement. Eric Pulier does not believe it is possible to know when an idea will lead to another one but believes the consideration is important. He feels concepts are often connected by links that are far from obvious and learning new information can assist in the process.