The online reputation management company of Status Labs has made it their mission to help their clients craft the kind of content that gages the audience and drives participation as well as sales. The business is headquartered in the Texan city of Austin, and it also has office building in San Francisco, New York City, and Sao Paulo. The business of Status Labs works with clients and medias from around the globe. It fulfills the PR and marketing goals of their customers.
Status Labs offers five tips to help you create a compelling PR pitch. The first thing is to stay on topic. Always research the topic thoroughly and make sure that you are pitching to a journalist that covers the same exact issue. The second thing to keep in mind when doing a PR pitch is the length of your email. Status Labds brings focus on the fact that journalists have to go through a huge number of email every day. Being concise and straight to the point will raise your chances. An additional helpful hand is to place a press release at the bottom of your email as well as a call to action. A simple question about the pitch is suitable for the publication is enough.
It is important to know who will be reading your PR pitch. Most likely it will be either the Assignment editor or the Managing editor. Establishing a relationship outside of the inbox is also beneficial. Add them on LinkedIn and Twitter and interact with them, share their articles, etc.
Often journalists will be more likely to pick you f you provide them with anything they want such as high res photography, well researched accurate information, and more all in a timely manner. When a journalist wishes for the world, give it to them.
One of the crucial aspects of doing a PR pitch and any pitch, in general, is to remember one thing- storytelling. Concerning pitching to a journalist do not forget to use the five factors which make a story worthy of the news. The five elements are significance, timing, proximity, human interest, and prominence.
Storytelling is crucial for a journalism pitch. Most unsuccessful PR pitches are turned down because they read like an advertisement. The reason why that will not get you far is that journalism is not marketing. You are not selling a product but rather telling stories of life.