Until recently, Tidal could not have been named among the major corporations reaping from the live music streaming market. However, this has been turned around by an iconic and exceptionally distinguished individual Desiree Des Perez. The chief executive officer of Tidal Jay-Z had gone through many challenges when trying to retool the company. His most rewarding move, however, was placing Desiree Perez at the helm of leadership at Tidal. Desiree Pere has been a close associate to co-founder of Tidal and CEO of ROC Nation Jay-z. Check this on musicbusinessworldwide.com
Since she came to tidal, the company has made some significant developments. She quickly figured out that the only way to make it was through exclusive albums. To utilize this knowledge, she signed multimillion dollar deals with top names such as Rihanna, Beyoncé, and Kanye West. With these deals, Tidal got album releases that were exclusive to Tidal once they were released. This was the start for the success of the music streaming company. See this site
Currently, Tidal has garnered unprecedented popularity in its industry. The company soared even higher when Kanye West announced that his album Life of Pablo would be available exclusively at tidal. These are the kind of major deals that Desiree Des Perez has struck for Tidal. When it comes to negotiations, Desiree Perez is a tough nut to crack. She is reputed to be competent in negotiations and richly experienced in music and sports industries. Perez is also reputed to have negotiated Beyoncé’s Formation Tour and was also the primary player in Rihanna’s deal with tech giants Samsung. Perez is also a member of the Hova Circle of Influence which is responsible for running Roc Nation. It includes other people like Chaka Pilgrim, Jay Brown, TyTy Smith and Jana Fleischman. In an industry that is so stiffly competitive, it takes the competency of an individual like Desiree Des Perez to make a notable success. Tidal has not only showed remarkable achievement, but it also continues to grow every day.