Luiz Carlos Trabuco, CEO Of Bradesco, Has Disappointed, But Is He On A Comeback?

Bradesco is currently Brazil’s number-one or number-two bank, depending on how one measures. But its CEO, Luiz Carlos Trabuco, is widely regarded as the country’s foremost banker. With nearly 50 years in the industry, Trabuco has been with his firm since the age of 18. He has worked in almost every one of the company’s various business lines, giving him a depth of expertise that few have achieved. And he has proven himself, time and again, as an effective leader and capable strategist, massively growing every unit that he has been handed in an executive role.

But Trabuco’s time at the company’s top slot has been somewhat of a disappointment. After taking over from his predecessor, Mario Cypriano, Trabuco was unable to continue any growth or even to retain the business’ position. On his watch, Itau and Unibanco, two of the largest banks in Brazil, merged, knocking Bradesco from its spot as the undisputed top bank in the country. Many observers blamed Trabuco for his inability to acquire one of the two companies involved. But others said that it was unlikely such a deal ever would have gone through, given Trabuco’s financials at the time.

Still, the stock price continued to decline under Trabuco’s leadership, eventually falling to just 50 percent of its 2009 high. Some interpreted this as weak leadership on the part of Trabuco. But many experts pointed out that Trabuco had inherited an institution in a radically transformed industry, with a difficult macroeconomic outlook in a country still reeling from the effects of the global financial crisis of 2008. Additionally, the opportunities for viable acquisitions had largely dried up amid the rapidly consolidating banking industry of the 2000s. By the time Trabuco had been CEO for just a year, the country was largely dominated by just two banks, Bradesco and Itau Unibanco.


All this boded poorly for Trabuco’s prospects as CEO and president. And none were any fault of his own. In fact, the inveterate banker, who flies coach class and drives a late model car, despite making up to $12 million per year, was working as hard as ever. Those who know him say that Trabuco works up to 12-hour days on a regular basis, foregoing his own personal life in service of the company he leads. He has even described himself as being somewhat of a workaholic.

But it has been precisely this iron-clad work ethic that has allowed Trabuco to succeed to such a remarkable degree in his past leadership roles. Those familiar with his accomplishments say that, even though the performance of the company during his first six years was less than stellar, it would be a mistake to count him out, particularly given the most important event of his tenure as CEO – the acquisition of HSBC Brazil.

Throughout the early part of 2015, rumors began flying around the Brazilian banking industry that HSBC, the world’s second largest banking conglomerate, was tiring of its ever loss-producing Brazilian assets. It had had enough with the ultra-competitive Brazilian market and was looking to throw in the towel. Trabuco immediately began extending feelers on the deal, contacting the HSBC brass and expressing serious interest.

By the end of 2015, the deal was set to close. Bradesco was to buy HSBC Brazil for $5.2 in an all-cash deal. This represented the largest acquisition in Brazilian history, drawing much attention to Trabuco and Bradesco. But it also represented a real strategic coup for Trabuco, who had now positioned his firm for a major dogfight with rival Itau Unibanco for supremacy over the Brazilian banking market.

How this will play out is a question only time can answer. But Trabuco’s record indicates Brazilian banking is in for some interesting times.

Search more about Luiz carlos Trabuco Cappi:

Bruce Bent II: Leading Financial Investing Into The Future

Bruce Bent II began his creative thinking and inventing with a Bachelor of Science in Philosophy from Northeastern University.  Completing his college education in 1991, Bruce Bent II is now the CEO, Vice Chairman and President of Double Rock Corporation.  While serving Double Rock Corporation for the last 26 years, Bent II drives innovative planning and decision making for cash and technology solutions for banking and retail markets.  Under his leadership, the company flourished to become the world’s largest cash management company with $130 billion in assets.

As the CEO manager for Double Rock Corporation, Bent II creates short-term management and cash-related solutions.  Furthering his creative genius, Bruce Bent II is the inventor of over 50 private industry-related patents.  The privately owned inventions help expand FDIC-insured programs leading to the worth a $1 trillion dollar industry today.  Expanding upon his manager skills, Bent II grew the money mutual fund and FDIC management business of The Reserve for over 17 years.

From his leadership abilities, he grew cash products from just $4 billion to $130 billion in 17 years.  After the economic crisis of 2008, Bruce Bent II was responsible for the liquidation and sale of The Reserve’s subsidiaries.  While managing the operations at Double Rock Corporation, Bent II helps oversee operations at six subsidiary companies of Double Rock Corporation.  Before the 2008 economic crisis, annual revenue and EBITDA of The Reserve reached a height of $155 million.

As a leading entrepreneur, Bruce Bent II is featured in leading publications of the Wall Street Journal, New York Times and the Financial Times.  Bent II is considered an expert on patent subject matter for The Corporate Insider’s Guide to U.S. Patent Practice.  His expertise is also featured in the book Leadership Secrets of the World’s Most Successful CEOs.  In his spare time, Bent II works with the Young Presidents’ Organization to connect young business leaders worldwide.  He also gives his expertise as a member of the Enrepreneurs’ Organization and the President’s Advisory Council of Scenic Hudson.

For more information follow Bruce Bent II on Twitter.

Thousands Of Customers Trust And Respect

There are thousands of people that have decided to become a part of the secure NexBank financial institution because they are securely backed with an amazing $40 billion dollars in assets. NexBank has been proudly serving the Dallas community for over 60+ years and have a expertise in personalized, industrial, commercial, and investment accounts. You can invest in your retirement or speak to a friendly professional about starting your own business. NexBank, CEO and President, John Holt, is committed to helping his customers gain financial freedom in an unsecured financial economy. You can learn more about their account details by visiting their secure website.


There are over 246,000+ NexBank customers that are a part of the trusted and respected financial institute. Their goal is to ensure that their customers get true financial freedom with ways to increase their hard earned money and have it work for them. You never have to worry about your money and get peace of mind even when you’re sleep because your money is securely monitored and tracked through an integrated financial system. You’re welcome to become a part of their financial institute and take back your financial freedom. Thousands of locals eliminate the crowded Friday payday line with a simple and free direct deposit opportunity.


Superior NexBank Features


– Free online bill pay

– Free direct deposit

– Free checks

– Mortgage accounts

– IRA accounts

– Anytime access

– Switch money in between accounts

and more…


You can also save money on college expenses with over 1,500+ programs that are designed to help you save on college tuition and other expenses. This is one of the only services of its kind offered by a financial institute. The goal is to eliminate huge student loan debt. You’re invited to become a part of NexBank by visiting their exclusive website today.


Loans Are Springing Up In Dallas At Fast Rates

Loans in Dallas are helping grow the city a lot, and there are a lot of people like me who need a loan to help them get things that will change their lives. I have needed a loan for a new car for a while, and now I can get it from Nexbank because they are going to make it much easier for me to get. I can buy a new car with the loan that they are offering me, and I have been pretty excited about how it is going to work when I go in.

NexBank Increases Senior Unsecured Notes Offering to $75 Million

I have been very happy with the way that the people at Nexbank have treated me really well I have come into the branch, and I know that they will always be there to answer my questions when I need it. There are a lot of people like me who need to get a simple loan, and that is why we are all going to Nexbank. They are going to offer $75 million in loans to people in Dallas, and the whole city can grow more now that there is more unsecured loan money out there for everyone. I have been really impressed, and I think a lot of us will get help.

The people like me who need to go into Nexbank to get help should remember that it is much easier for them to get a loan from Nexbank than it is to get it from other places just because Nexbank is so accommodating. The company is helping a lot of people, and they are going to show us all how to get the best loans for our needs. We will save a lot of money on each loan, and we will save a lot of time getting all these loans approved.

Continue reading about Nexbank:

Texas MBA Names 2016 President

NexBank SSB revealed on June 22 that the Texas Mortgage Bankers Association has chosen Mary Pirrello as its president for the 2016 term. She will serve from now until mid-2017. Ms. Pirrello is Vice President of National Warehouse Lending at Dallas-based NexBank SSB.

NexBank’s Mary Pirrello Appointed President of the Texas Mortgage Bankers Association

The mission of the TMBA is to expand, improve and protect the professional interests of its members. Ms. Pirrello, who has over 20 years experience in the industry, has been active on the TMBA board and committees since 2007. She is also an active member of the National Mortgage Bankers Association and serves on the NMBA political action committee. At NexBAnk SSB, Ms. Pirrrello focuses on business development and customer relations issues.

NexBAnk SSB is a division of NexBAnk Capital, Inc. It was chartered as a regional bank in 1922, and is a member of the FDIC. It serves primarily medium and large corporations in Dallas and the surrounding region.  As part of its growth and diversification strategy, NexBAnk SSB acquired College Savings Bank in 2015.

NexBank Capital, Inc. is a financial services company. Its clientele includes individuals as well as financial, corporate and institutional entities. The company concentrates on providing comprehensive financial services to clients in the mortgage banking, commercial banking and investment banking industries.