The Critical Importance Of A/B Testing And AI In Business

For a marketing promotion to be successful it must be personalized. The process requires different promotions to be tested throughout numerous channels, and this takes a lot of time and effort. When the needs of every person are considered, this means thousands of versions must be tested and evaluated. In the fields of e-commerce, retail, and digital marketing this would take an immense crew, a massive number of hours, and would still be difficult if not impossible to accomplish. The solution is A/B testing through artificial intelligence or AI to compare all the possible versions, and determine which one provides the best performance. A/B testing can analyze customer preference, intent, response, then provide the personalized version deliver the right message, incentive, and appeal to assure response and conversion.

An excellent example is a typical campaign consisting of 100 products with ten subject lines and ten images each. This would require 100 email templates including testing the colors, fonts, call-to-action, and locations. This is approximately 1 million promotional variations. Testing this high of a number would be impossibility without A/B testing since humans can test several hundred or perhaps a thousand at best with a large crew. Without A/B testing, the results will suffer, the campaign will lose effectiveness, and the goal will not be achievable.

In a survey of businesspeople, 61 percent of the 3000 executives surveyed felt the development of an AI strategy was crucial. A/B testing combined with AI scores the propensity of a customer to respond, provides incentive to purchase products, and predicts the best time to present the offer. Languages can be generated by computers, and emotional responses can be considered. This can generate subject lines using descriptions, emotions personalized for each language. When types, fonts, sizes, and styles are tested with AI, a personalized emotional connection is established. A/B testing is required for the organization of the templates to achieve the best possible result. This can be the location of the call-to-action button, the way the content is displayed, or he font for the written copy. There are too many possibilities to be tested by humans.

A/B testing consolidates months of testing into a few days, with all modifications considered. The process runs automatically using a math algorithm, and the winners are determined by their ranking in the digital response. AI technology must be embraced for personalized marketing to be truly successful. As technology continues to grow and expand, business who do not use A/B testing and AI will lose competitiveness.

Read more about Sentient at crunchbase.com.

Five Tips for a Compelling PR Pitch

The online reputation management company of Status Labs has made it their mission to help their clients craft the kind of content that gages the audience and drives participation as well as sales. The business is headquartered in the Texan city of Austin, and it also has office building in San Francisco, New York City, and Sao Paulo. The business of Status Labs works with clients and medias from around the globe. It fulfills the PR and marketing goals of their customers.

 

Status Labs offers five tips to help you create a compelling PR pitch. The first thing is to stay on topic. Always research the topic thoroughly and make sure that you are pitching to a journalist that covers the same exact issue. The second thing to keep in mind when doing a PR pitch is the length of your email. Status Labds brings focus on the fact that journalists have to go through a huge number of email every day. Being concise and straight to the point will raise your chances. An additional helpful hand is to place a press release at the bottom of your email as well as a call to action. A simple question about the pitch is suitable for the publication is enough.

 

It is important to know who will be reading your PR pitch. Most likely it will be either the Assignment editor or the Managing editor. Establishing a relationship outside of the inbox is also beneficial. Add them on LinkedIn and Twitter and interact with them, share their articles, etc.

 

Often journalists will be more likely to pick you f you provide them with anything they want such as high res photography, well researched accurate information, and more all in a timely manner. When a journalist wishes for the world, give it to them.

 

One of the crucial aspects of doing a PR pitch and any pitch, in general, is to remember one thing- storytelling. Concerning pitching to a journalist do not forget to use the five factors which make a story worthy of the news. The five elements are significance, timing, proximity, human interest, and prominence.

 

Storytelling is crucial for a journalism pitch. Most unsuccessful PR pitches are turned down because they read like an advertisement. The reason why that will not get you far is that journalism is not marketing. You are not selling a product but rather telling stories of life.

 

Goettl Shares Tips For Energy Efficiency In The Summer

Those who are looking to save money on their power bill want to figure out ways to cool down their home in the summer with the least power necessary. Goettl has tips and tricks to share that can help people to spend less on cooling their home in the summer months. This company has shared that those who would like to cool their home in an energy efficient way should make sure that their air conditioners are properly maintained. If they are not working as they should, then they might take more power than they should for fewer results than they should be bringing about. Another tip that this company has shared to help people stay cool in the summer is to use ceiling fans. The more that air is circulated through a home, the more comfortable that everyone will feel in that home.

Goettl is a company that offers free estimates to those who are in need of HVAC services. This company wants to be able to help those who are in need of their care, and they would like for their customers to know what they can do for them and how much that will cost. This company focuses on the needs of their customers, and they are careful to keep them in the know as they handle their work. For more details visit Crunchbase.

There are some companies that have been around for a long time, and Goettl is one of them. This company has been around since 1926. The longer that a company has been around, the better it is prepared for issues that come up. Goettl is a company that can take on all kinds of problems because it has been around for a long time.

Rocketship’s Commitment to Improving the Quality of Education

In the past, San Jose was a platform that facilitated the launching if the American dream as per a recent article in the Atlantic. According to a landmark study that was released in 2014 by Harvard University in conjunction with the University of California, most children that were born in San Jose’s low-income families during the 80s had a shot at being prosperous just as children born in socially progressive nations such as Denmark and Canada.

This is not the case in San Jose today as families find themselves in more desperate conditions. There is a visible segregation between the rich and poor communities. The middle-class jobs that were in abundance have long disappeared. The real estate industry is facing its set of challenges that have led to the skyrocketing of prices of housing units.

The remaining hope for this city is investing together in public education especially in the low-income neighborhoods and communities. Individuals teaching in these communities will attest to the fact that the way out of poverty in these communities is narrow and faced with a lot of hardship.

Rocketship Education is a non-profit network of America’s public charter schools that have made it their mission to improve the current quality of education in San Jose. They are accomplishing this by working with educators, teachers, various community organizations and parents to provide a vibrant ecosystem that will provide children learning in this communities with a pathway to institutions of higher learning.

According to studies that are conducted by the center for research on education outcomes (CREDO) in Stanford University, students learning the English language in San Jose’s poverty-stricken regions often achieve more than a month in supplementary learning when it comes to reading and math for each year they attend an excellent charter school. In San Jose, efforts are also being made to Improve the quality of education to students in these regions by Districts that include Alum Rock Union Elementary and Franklin-McKinley. Business leaders are currently providing a helping hand to these communities. Netflix CEO, for instance, committed $100 million to help improve the quality of education in these neighborhoods in America.

End Citizen United Endorses Fearless and Incorruptible Reformers in Executive Leadership Slots

Tiffany Muller, the President of End Citizen United, a political action committee whose role is to advocate for proper finance campaign systems makes a huge endorsement. The boss is in support of Senator Claire McCaskill’s re-election in Missouri. McCaskill is an eloquent speaker who does not shy away from addressing issues on electoral money expenditure and related transparency thereof. She is the voice of the people, a high profiled individual with great mass influence among people.

Senator McCaskill supports the Disclose Act and the constitutional amendment by the End Citizen United. This is with regards to financial systems during the campaign period and corrupting influence on the democracy of America. This follows a survey that showed 90% of Americans believe people with selfish interests control the government. End Citizen United surveys result tells 65% of voters to believe money in politics directly affect their lives. MacCaskill’s collaboration with ECU will bring together over 380,000 donors who will help beat the few people in government with malicious interests.

Congresswoman KyrstenSinema also gets the End Citizen United’s stamp of approval for the Senate seat in Arizona. She is a woman of character who wants the Washington to be accountable and transparent on money issues. It is alleged some big figures secretly manipulate election through monetary stunts. In her own words she says, Arizonans are tired of the system and being sold to special interest donors. She has openly criticized the electoral system and want big money on politics stopped.

Sinema share in the vision on End Citizen United which is to bring transparency in campaign funding and accountability. She voted against the bill to have mega-donor be concealed, and their fund is allowed into the economy. This endorsement comes with grassroots donations being activated to beat the mega-donors and hence bring electoral reforms. In 2015, ECU raised over $2 million from small donors through such a campaign.

About End Citizen United

It is a political Action Committee mandated to overrun the Supreme Court decision regarding campaign financing systems and counter bad governance. Grassroots donors solely fund it. It is currently engaging the United States’ government in electoral reforms and lobbies for support from anti-mega donor funding.

End Citizen United helps sensitize people on the influence of money in politics, foster electoral reforms, and conduct pro-reform laws’ campaign to help push the issue. Fundamentally, EUC would like to show influence money causes in politics through soliciting for funds from grassroots members. It is for persons oppressed by industry’s big fish and corporate interests groups who want things ruled in their favor despite it being unfair. EUC has a following of about 297,041 people on social media precisely Facebook.

About End Citizen United: actionnetwork.org/groups/end-citizens-united

Futurist Jason Hope Warns About Security Threats to IoT Devices

We now live in the age of information and connectivity. Because of the internet and many new innovations that take advantage of it, our world is getting smaller and smaller, also in a good way. Nowadays, because of connectivity, it’s much easier to research, meet another person from the other side of the world, gather information about a country before you go, etc. Nowadays, connectivity do not just let people connect to other people, it also allows you to connect to your devices at home, almost every one of them.

Nowadays, it’s not uncommon to have smart TVs, smart lights, smart air conditioning. But more and more smart IoT devices are being developed. Just like smart bike locks, smart coffee makers, smart door locks, you name it. And all these devices sound good at first glance, but they are not just good; they are amazing for the development of society.

That is not to say that they do not come with risks. Do you remember the first time you had to connect your smart TV to Youtube or Netflix? You had to type in your account details of course to be able to log in. And typing your email and password in your computer isn’t risky if you have a really good anti-virus or anti-malware. The problem is your smart TV probably do not even have an anti-malware, but it is connected to the internet and it now contains your log-in details, and that really attracts hackers.

This is the type of threat that Jason Hope warns us about. Most IoT devices come with a software that is never updated from the time you purchased it, thus, it doesn’t keep up to date with the latest security threats like the latest malwares.

Jason Hope believes that as a consumer who buys a car, the car company has to make us sure that the car we are buying is safe. Tech companies also have the responsibility of making tech consumers feel safe, and thus Jason Hope encourages developers of IoT devices to allow their products to have automatic updates. Apart from that, he suggests that they should have a high quality anti-malware or anti-virus applications so that the device could ward off hack attempts in order to steal your private information. For more info about us: https://en.wikipedia.org/wiki/SENS_Research_Foundation click here.

Jason Hope is a tech investor, philanthropist, and a futurist. He made a career with predicting technological advancements and how it affects the economy. Jason was born in Arizona where he got his MBA from W.P. Carey School of Business at Arizona State University.

Greg Secker Stays With Forex

Greg Secker is a British businessman and philanthropist who staunchly defends forces trading as everyman’s niche. He says that the stock market is too volatile for most people to realistically handle simply because it is only open for a short period and trades in huge blocks.

On the other hand Forex is open 24 hours a day, seven days a week and has millions of traders constantly trading. This makes for a more open market and a trader can trade in smaller blocks lessening the risk.

Secker was instrumental in the development of the Virtual Trading Desk while working at Thomas Cook Financial Services. He learned all about trading Forex while working at Mellon Financial Corporation when he rubbed elbows with some world-class Forex traders there. Secker states that a good strategy is necessary to trade Forex and you have to know when to get out of a trade. A good rule of thumb is to never invest more than 1 percent of the cash you have on hand in order to minimize losses.

He relates that sometimes women are better traders than men because they have no problem dumping a trade that is going bad. Men seem to think that it is a sign of their masculinity to hold on and “win” but that kind often loses.

Secker did very well on his own trading Forex, enough so that he retired from Mellon Financial where he was a Vice President to set up his own forex desk at his house. He did even better and formed Knowledge to Action, a marketing company to sell “how to” programs to would be forex traders. With that company he won many awards and made a lot of money.

Greg Secker says that anyone with a little money and some discipline can learn to trade in the foreign exchange markets. They are always open and you can be in business from anywhere in the world. While the material is a learning curve for most people, so is any career where you have a job to do. You have to be knowledgeable in order to do anything, so most people can pick up enough knowledge to do well in forex.

PodcastOne New App is an Important Achievement

According to the article on GcReport.com, recently, PodcastOne introduced mobile software for helping listeners enjoy the audio programs of the network in new ways. It added 360-degree video recordings plus various interactive social functions. The users benefit the capability to communicate with fellow listeners and host easily. PodcastOne is offering the app for free available on Google Play, its website, and APPle’s App Store.

 

This new application lets users listen as well as watch a wide variety of shows. They could also contribute to discussions about particular programs. The app offers access to popular articles as well as interesting photographs that cannot be found in other places on the internet. Also, it is possible to answer survey inquiries as well as send personal messages to fellow listeners. PodcastOne has also integrated its brand-new system of reward into the mobile software.

 

The members could accumulate points and then exchange them for various bonus features plus services. They could use these earnings to watch special virtual-reality programs, obtain discounts on products, or even view other exclusive material (http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/). To develop videos with high-quality in virtual reality as well as 360-degree formats, PodcastOne has built a partnership with a company called Mandt VR. The two firms have already created more than 1,000 video recordings. That massive library makes listeners able to experience podcasts that are their favorite in a manner that is more immersive.

 

Every week, Mandt VR and PodcastOne add content to the collection. It’s featuring programs like “Reasonable Doubt,”“Forbes Under 30,” ” “Laila Ali Lifestyle,”“Mohr Stories,”“Dr. Drew,” and more.The virtual reality, as well as 360-degree videos, do not allow only let people view programs that are recorded in studios, but they also give the members the opportunity of watching a live show or an event in new ways. Learn more: https://www.crunchbase.com/person/norman-pattiz#/entity

 

The first host to use this ability was Adam Carolla. With internet connectivity, viewers could view those videos from any location. The founder of PodcastOne, Norman Pattiz, made remarks about the development, he described the completion of the app as a significant achievement.

 

About Norman Pattiz

 

In the year 2010, Norman founded and started Courtside Entertainment Group for producing and distributing quality programming. Realizing the untapped opportunities that are in the industry of audio-on-demand, at the end of 2012, Norman launched PodcastOne. The company rapidly became the leading distributor/producer in the programming of audio-on-demand. In 2000, President Clinton appointed Norman and President Bush reappointed him to serve on the BBG of the U.S.

 

The Traveling Vineyard Offers The Chance To Earn Additional Income With Wine Sales

Does the idea of earning money through drinking wine, having conversations and meeting people sound too good to be true to you? Well, you actually can earn money by doing these three things thanks to Traveling Vineyard. This direct selling company has developed a business model where wine guides market the wines directly to people through several different ways.

For example, as a wine guide you can set up wine tastings right into people’s homes. You can provide them a sample of all the wines currently being sold by the Traveling Vineyard. In addition to giving them a sampling of wine, you might also pair the wine with foods that compliment the wine in a practice known as sommology.

If a person likes the wines you have given them to sample, they can then easily order a bottle of that wine through you. For every order that you sell, you are given a commission. Fulfilling that order is not your obligation. The Traveling Vineyard keeps the stock of wine and ships it directly to customer by mail. Your only job as a wine guide is to sell the wine directly to consumers by interacting with them.

Another way that wine guides can sell wines is by hosting wine tasting events. During these events, people or guests are invited to sample as many wines as possible. They are also typically educated about the wines as well. Things that a wine guide can educate people about include what the wine pairs well with and how it is made. Samples of food that pair with the wine are also typical at the wine tasting events. As with the home sampling, the wine tasting events are a great way to meet new people, earn commissions through sales and have some fun.

Besides meeting new people, drinking wine and being able to travel, another benefit to working with the Traveling Vineyard is that if offers you the ability to create your own schedule. You can conduct wine tastings and host events one day of the week or everyday of the week if you want. The number of hours or days you work is entirely up to you. This makes working with the Traveling Vineyard ideal for stay at home moms or someone simply looking to earn some additional income on the side.

Another great thing about the Traveling Vineyard is that it is very easy and inexpensive to get started. The starter kit costs only $189 and prepares you to become a full fledged wine guide. Learning about wines so that you can educate others is also a process that the Traveling Vineyard helps you with. They provide informative and helpful materials so you are up to date and knowledgeable in the wines you are selling.

To know more visit @: www.theworkathomewoman.com/business-wine-lovers/

James Bopp The Guy Behind The End Citizens United

James Bopp is the man behind the success of the Citizens United. When appearing before a federal judge in January, Bopp was made a laughing stalk by all those present. His lawyer was submitting to a three judge bench that his client; the Citizens United should be allowed to play a movie featuring presidential candidate Hillary Clinton. The primary focus is on the manner and conduct of Democrats presidential primaries.

In the film, Citizen United had portrayed Mrs. Clinton as a ruthless European socialist and a political schemer. The federal elections body had prevented the petitioner from airing the film in any way until the primaries are conducted and completed. The ban was imposed because the movie was quite long-90 minutes- and there was no specification on the person responsible for making its payments. James Bopp had argued that the film was not in any way different from the typical 60 minutes movie. He argued that as the content creator, the Citizens United deserved to get the first amendment protections from the court. It is at this juncture that the resident judge, US District judge, Lamberth protested while laughing. He argues that the said video could not be compared to a one hour film.

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And two years later, the Supreme Court overturned Lamberth decision. The Supreme Court also seemed to buy all the arguments of James Bopp. The decision set an interesting precedent that changed how campaigns in the United States are funded.

The Citizens United is a reflection of dedication and commitment by James Bopp to make an impact in the country finance regulations. Some of these rules had been set in very obscure cases making the chances of Bopp winning even harder. Despite his achievement so far, Bopp claims he is not yet done, he wants to see that every campaign finance regulation is completely dismantled.

The End Citizens United acts as a political committee. Its primary activity is to oversee that only the required amount of resources are channeled to the campaign process. The company has been able to realize funding on its own, for the last few years. In the fourth quarter, the firm has managed to get over $4 million, and the management hopes that the amount will grow higher with time. It is estimated that the group will have raised $35 million by the time elections will be held in the coming year.

In the last quarter, over 100000 people have made their contributions. Almost half of this population is supporting PAC for the first time. The large subscription rates from the members of public show the trust levels that citizens have entrusted the company. According to the management of the company, the group hopes that campaign financing will sanitize even in congress.