Fabletics: Trust is Important

Running any type of business is difficult enough as it is. Today, customers need to trust the brand they’re buying from. Fortunately, there’s not a lot a company can do to ensure that bond but sell high-quality products or services. So, as long as the company’s doing what it should be doing anyway, success is pretty much guaranteed.

Fabletics is an activewear brand that was founded on high quality. Fabletics even took high quality to another level by offering it at affordable prices. It’s rare to find such high quality that’s actually affordable. Most companies think affordable starts at $300.

Fabletics is the only activewear brand selling on-trend fashion at affordable using a personalized service that helps members find something perfect. Most of Fabletics’ products are affordable already or they’re discounted up to 50 percent off. Its 1.2 million monthly members love being able to buy two or three items for the same price as one pair of leggings from Lululemon.

The affordable prices and high-quality fashion aside, Fabletics also has a mission to make America healthy. Co-founder Kate Hudson has always wanted to address America’s issue of health and fitness. For a start, most experts try to get people to just jump into an active lifestyle.

Fabletics and Kate Hudson understand that not everyone, especially women, can just jump up and become healthy overnight. That’s why Hudson uses Fabletics’ fashion to slowly inspire women to embrace a healthier lifestyle. If someone wants an extra glass of wine, go ahead.

It’s all about forming a relationship with customers. When companies have strong relationships with customers, customers give their direct feedback. Companies use that feedback to create better products or offer better services. It’s a symbiotic relationship where both need each other to thrive.

It’s obvious how customers thrive when companies care about their opinions, but how do companies benefit? These days, people live digital lives where online shopping is almost a necessity. Companies need to have a positive online presence and reputation to survive. Recently, people began relying heavily on user reviews, or online reviews, to make final purchase decisions.

One bad review can tank an entire company overnight. Companies need their customers to like them and post positive reviews and opinions about their brand. Research shows that 84 percent of people trust these reviews.

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