People that are into fashion often want to look good in clothing. At the same time, people who have become very fashionable want to find their own style and be unique among people. Many stores that sell clothing do not enable people to do this. One of the reasons is because they do not pay all that much attention to the customers. They throw things into the stores and then look at what sells and then go from there. While this is fair enough, there is a deeper level that stores can go to in order to make sure that they are serving customers in the way they want.
One example of this is by using the power of the crowd. This is what Kate Hudson’s Fabletics does. While it does have a ton of unique styles for people, the biggest success factor for Fabletics is the attention it pays to its customers. From the first interaction on, the online fashion retailer gets opinions from customers and then offers products based on the data they get from their customers. Therefore, they have a more effective method for selling products which leaves very little left over compared to other stores.
Fabletics takes it even further in that it pays attention to the reviews and comments that customers have about the company. After all, the reputation and public opinion matters. If the majority of customers think that the company is not good, then it will limit the business of this company. Therefore, Fabletics does everything it can to take care of any concerns or issues that the customer has. Meanwhile, attention is paid to the quality and design of the products so that customers will find something that they are interested in. Customers who shop at Fabletics are going to find a lot of reasons to keep shopping there.
Fabletics is an example of a company that puts a lot of thought in how they address their customers. There is a lot of awareness in the trends not only in fashion but also in customer satisfaction. The founders of the brand, Kate Hudson, Don Ressler and Adam Goldenberg have looked at technology and how it is being used and have decided on the best course of action for their business. This has brought forth a more effective way of connecting with the customers and providing them with products that they would enjoy.