Don Ressler Advances His Inspiration Among Upcoming Entrepreneurs To Pursue Their Dreams

Don Ressler is a successful entrepreneur who has been inspiring young entrepreneurs from across the world to make their first step. He has been in the world of business for over 15 years and all the businesses he started are today stable companies that serve big markets like the U.S. and Europe.


He began his journey in entrepreneurship when he launched, which specialized in the sale of fitness products. Being his first company, he had to work on putting on the map of success but this was not easy because he lacked the needed skills and experience.


With dedication and passion to his work, he pushed for the development of the company, which continued to provide unique products. At the time he founded, few people appreciated and understood how online stores operated. Don Ressler learnt a lot of things among them methods of overcoming competition and challenges that come with running a business in an already established industry.


Alena Media

In 2001, he made a decision to sell the company so he could pursue another better idea. He was approached by Intermix Media and they acquired the company in the same year. During the transaction, he came across Alan Goldenberg, whose dreams were similar to those of Don Ressler. They both were inspired by the similarity and they agreed to partner to form businesses.


The duo kicked off their journey with Alena Media, a company that helped businesses to market their products. Within three years of running, Alena Media was already raking in millions in revenue from advertising. This success allowed them to draft new ideas and in 2005, they sold Alena Media to News Corp.


Intelligent Beauty

After selling Alena Media, Alan and Don Ressler launched Intelligent Beauty in 2008. The company has been operational since then and is among their best-performing businesses.


JustFab (TechStyle Fashion Group)

In 2010, Don Ressler and Adam Goldenberg made a major move that saw them launch JustFab, a subscription retail that offers beauty products in various categories. JustFab was funded several times to grow to its current stable level.


The first funding was acquired from Matrix Ventures in 2011 and amounted to $33 million, which was used to construct the infrastructure of the company. In 2012, JustFab received $76 million from different venture capitals, among them Rho Ventures and Matrix Ventures. The money was used to develop the company to enter into other regions namely Canada, the UK and Germany.

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