Fabletics one of the fastest growing fashion brands in the United States. The company was established by Kate Hudson and has majored in the manufacture of activewear. The firm recently announced the formation of a partnership with Demi Lovato, who a Grammy award winning musician. This is the first collaboration that the company has made from the time that it was formed in 2013. Fabletics has been striving to ensure that all women have an active and healthy lifestyle despite size, age, ability, and shape. The company has now created a new collection that is called Demi Lovato for Fabletics. This clothing line is currently being released as a limited edition, and it will consist of a capsule collection that will improve the ability of Fabletics to focus on female empowerment and body positivity. Lovato’s music greatly inspires the Demi Lovato for Fabletics collections. The designs of the products also reflect her dedication to empowering women and providing outstanding styles. The formation of the clothing line will be beneficial to the partnership that Fabletics has formed with the United Nations Foundation’s project, Girl Up campaign. The campaign is devoted to encouraging young girls to offer help to other girls across the globe.
Demi Lovato is recognized for being a very vocal activist for body positivity. She spends about four hours of her day working out in the gym. The main products that her new collection offers include tops, jackets, leggings, and bras. Part of the revenue that the company will collect from retailing the athleisure wear will be provided to SchoolCycle. The organization is one of the major affiliates of the United Nations Population Fund. It has been ensuring that girls travel safely to schools by offering bicycles, spare parts, and maintenance services. Demi Lovato for Fabletics will be a limited edition until August 2017 when the full collection will be launched.
According to Kate Hudson, Fabletics collaborated with Demi Lovato because of her devotion and voice for female empowerment. Hudson also loves the intelligence that Lovato shows. Demi revealed that she was happy when the Fabletics co-founder requested her to collaborate with the company in the program. She said that she was excited to join efforts with a renowned fashion brand that supports her values and campaign. Lovato said that the new venture seems interesting to her since it involves the development of amazing fashion designs while helping girls across the globe. The funds that will be raised from her partnership with Fabletics will be supporting young girls to have a decent education, joy, and also empower them to be leaders in their communities. SchoolCycle is a global organization, and it currently benefits over 130 million girls across the globe.
Fabletics is regarded as one of the leading providers of activewear in the United States. The brand has taken over the online fashion sector, and it currently serves millions of subscribers across the United States. Fabletics makes sure that its products can be accessed by many women in the country, and therefore, it sells them discounted prices. The company retails its athleisure wear online and in brick and mortar stores.