When Built in LA interviewed Adam Goldenberg regarding his inclusion in their 3 LA CEOs You Need to Know Now list, they naturally wanted to know to key to his success in the highly competitive online fashion industry. Co-CEO Goldenberg of JustFab, which recently rebranded themselves as the TechStyle Fashion Group, said JustFab’s success is because he and co-CEO Don Ressler run a metrics-driven business. From the membership site’s style quiz to JustFab’s online sales, there is a wealth of data available from millions of members for Goldenberg to review on techstyle.com.
According to Adam Goldenberg, JustFab cares more about which items that they are selling, as opposed to how to market them. He hit the nail on the head when he told Built in LA “If customers don’t like the product, they won’t shop with us again.” JustFab designs their fashions in-house and manufactures the clothing themselves, which allows them to maintain the high quality standards that their customers expect, while keeping the fashions affordable.
Read more: TechStyle’s data-driven fashion – CNBC Video
JustFab Inc. rebranded itself as TechStyle Fashion Group in late 2016 to reflect their corporate identity. In a press release at the time, Goldenberg said “Our new corporate identity captures the essence of what JustFab has become – where Fashion Avenue meets Silicon Valley – and we’re thrilled to enter this next phase with TechStyle as our name.”
TechStyle Fashion Group includes JustFab, Fabletics, FabKids, JustFab, and ShoeDazzle. Founded in 2010 and renamed in 2016, the company offers a personalized shopping experience to VIP Members who subscribe to one of TechStyle’s brands on rgtadvisors.com. The TechStyle Fashion Group operates in the U.S., Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands. Fabletics, Kate Hudson’s popular workout wear line, is the only one of TechStyle’s brands to operate retail stores, primarily in malls.
In 20146, JustFab and Fabletics began including plus size clothing in their collections, including women’s sizes 16W- 24W and sixes 24-34 in ladies. By launching their All Size campaign, JustFab promised trendy styles for all body types and they are using plus size models so that women can see exactly how the clothes will look on their body.
Learn more about Adam Goldenberg: http://www.hudl.com/profile/4913266/adam-goldenberg