Chris Burch believes in being creative as well as productive. He says that it is possible to deliver the best of both in your job. The concepts of creativity, as well as productivity, are interrelated. The time spent in envisioning ideas is not time wasted. In fact, just racing in order to meet end goals can stifle the creative process. Rather than alienating these two important components in any business, it is better to develop an appropriate collaboration between them.
Chris Burch takes the same concept to technology and fashion. Both are changing, and both are in accordance with each other. In fact, both can rely on each other. There are many examples to prove this.
Wearing glasses has never been fashionable. In fact, this was a fact that had to be faced by Google Glass too. To counter this situation, fashion designers made models wear glasses on the catwalk. Now anything that is worn on the catwalk is seen as trendy and stylish. This way fashion came to the rescue of technology. This works the other way too.
All this is about blending creativity with productivity. The problem comes only when people are spending too much time on any one task. This may mean scheduling the brainstorming sessions. This may not sound very enterprising, but doing so can help in preventing thinking from impeding into implementing it. This would mean that in the case of a project to tackle, there must be scheduling of a brainstorming session for an appropriate period. Then it is time to move on to its next phase of development.
Technology and fashion have to work together. This is all about exchanging ideas with each other. This is a process that plays an important role in this fusion. After all, ideas cannot exist in space anymore. These ideas have to be kept in mind when producing.
Technology plays an important role in fashion. There have been recycled materials being used in fashion. Inner tubes of bicycles are being recycled to create jackets. This way technology is helping fashion to stay eco-friendly too. The recycled copper from radiators is being used to make gowns. Hence technology is leading to innovation in a completely unique way. This is not all. Clothes are being made that retain a lot of kinetic energy. Hence these can help to charge the mp3 player of the wearer, and so on.