EOS made a daring move when they entered the chap stick market. For as long as most people remember, chap stick came in a simply tube with an ingredient list that felt very clinical. A few years ago, EOS lip balm changed the game when they introduced their colorful orbs of chap stick that approached the product in a whole new way.
Traditionally, chap stick was a unisex product, but EOS did some research and found that the product was overwhelming more popular with women. Their research also showed that one major complaint was that the tubes often got lost in purses. Some users claimed they enjoyed the idea of the chap stick pots, but found them to be unhygienic. Taking all that into account, EOS created their revolutionary product, the popular orb that fits all users needs. They created it so that it would easily engage all five senses, the soft packaging was pleasing to hold, the bright colors were appealing to the eye, the flavors offered both a pleasing smell and a delightful taste, and the orb has a satisfying click when it is closed.
Instead of investing in third party manufacturing and big advertising, the company invested in their own equipment in order to scale their company very quickly. They created a production facility that is almost completely automated. They contacted beauty bloggers and had them review the product on social media platforms like YouTube, Facebook, and Instagram. They then moved on to work with millennial celebrities like Miley Cyrus and Britney Spears to have the product appear in their music videos and they even became headline sponsors for Demi Lovato’s world tour. Rapidly, as the company gained more recognition, they became one of the largest advertisers in their category. The products are now being sold by large stores like Target and Walmart. Online merchants Amazon and eBay sell them too.
Though it has been an untraditional path the company took, in seven short years EOS became a household name. Their product has even produced copycats from Blistex and Revo who have created similar orbs. EOS sells about one million chap stick orbs per week, a number that tops their entire first annual sales. More product information, visit https://evolutionofsmooth.ca/lip-balm.html.
For more information and a more detailed outline of their business growth go here.