JustFab; Don Ressler

Don Ressler is a business person behind the establishment and growth of several enterprises which includes Intelligent Beauty together with its branches. Following his first successful start-up, FitnessHeaven.com, the firm was subsequently bought by Intermix Media. Later, Don Ressler partnered with Adam Goldenberg and CEO of Intermix. Through their partnership, Alena Media was established. The marketing and e-commerce departments performed exemplary well, resulting in an increase in income. The two activities became Intermix’s primary source of revenue. After News Corporation acquired Intermix in 2005, Don Ressler and his counterpart left as the new company did not consider the well developed and promising e-commerce business but rather ignored. As a result, they went out to look for more opportunities.

Realizing that they had the capability and expertise to thrive in performance-based advertising Goldenberg and Ressler resolved to form an enterprise they would run independently. After gathering a number of colleagues from the former Alena Media, the two held a buzz session in Goldenberg’s sitting room. As a result, Brands Ideas were established and became exceptional beauty.

Since then, through the great leadership of Don Ressler and Adam Goldenberg, the company has introduced a number of products. DERMSTORE was their initial creation and relates to online skin health and a place for clients cosmetics shopping. Two years down the line the firm introduced SENSA a system based on losing weight. It also brought in DR. Hirsch precisely for product improvement and the principal founder of Intermix Brett Brewer as the company’s CEO.


Intelligent Beauty introduced the third firm in the year 2010, Techstyle fashion group previously known as JustFab, an online subscription fashion retailer. In 2011 Matrix Partners gave JustFab $33 as funding for its development at http://perezhilton.com/tag/don_ressler/#.V4Ah_46RKGg. Additionally, Kimora Lee came in as the firm’s creative director and president. By December the firm had hit 4 million member mark. Moving at the same pace of two successful years JustFab started looking for new areas to extend their market. Considering that majority of their consumers were parents, JustFab went ahead and acquired FabKids. Although the two names were familiar to some extent, the two companies had no connections with each other.

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